Nutritional Products will be sold within Nikes stores, as it is important to present customers with the tangible product. However, Nike will only look to release a limited selection of products to such companies in a bid to reduce B-B marketing, and prompt consumers to access Nikes products via their own websites and stores.įorge partnerships with general wholsalers, such as Walmart. Look to form relationships with sector-specialist companies such as GNC to penetrate the current sports nutrition consumer. Utilisation of the expansive delivery network that Nike possesses, with emphasis on E-Commerce. Isolate the distribution channels that Nike will use to penetrate the market, with an early focus on Brick and Mortor marketing to promote consumer exposure to tangible products. Use of its corporate contacts in both the NFL and NBA, using stars such as Lebron James to boost the image of the Nike Nutrition and its products. Penetrating the interest of the everyday user, again utilising the commercial channels whilst also ensuring excessive visibility in the key demographic environment (gyms, health clubs, supermarkets).
Transparent sharing of knowledge, with the aim of attracting the tier 2 and 3 non-customers. Increase supply chain management, seeking to erradicate logistic inefficincies.Įxtensive research with regard to the flavours, blends and products that would best allow Nike to penetrate its consumer base.įurther absorption of the knowledge and expertise from Paragon, to ensure the optimal product design.īased on the market research and specialism of Paragon, Nike will design a portfolio of products that will best capture the needs of the diverse consumer base.Įxtensive training will be given to Nike sales staff, to ensure an extensive and holistic knowledge of the proposed products, and their plethora of benefits.įocus of the on the education of the consumer base on the benefits of sports nutrition, utilising Nike's marketing reach. Incorporation of the new entity into the company, proactively seeking to create synergies and reduce fragmentation.
Whilst conduting the neccessary due-dilligence Nike is looking to absorb Paragon in a fast and efficient manner.
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